‘Smart dress’ shows how women are groped over a hundred times in club
NTV Produced by the Brazilian agency Ogilvy Sao Paulo, in partnership with Schweppes, the dress tracks how often women get groped. It’s the latest example of post-#MeToo brand wokeness. For the campaign, three women wore the wifi-enabled dress to a nightclub in Brazil. When the women were subjected to unwanted touching, the area of dress…