Desk Report: Global tech giants like Facebook and Google are making millions of dollar from Bangladesh as around four crore people of the country are using and generating data for search engines, digital content applications and social networking platforms, reports Daily Sun.
“Developing suitable digital content and applications for local users will help prevent the outflow of millions of dollars from the country,” Sazal Kumer Hazra, chief executive officer and co-founder of Dingi Technologies Ltd, said in a recent workshop organised by the Telecom Reporters’ Network, Bangladesh (TRNB) in the city.
“Of the four crore digital service users, half of them are using smartphones and that is a huge market,” said Hazra, adding that this digital generation is creating a huge volume of data every day and that have an enormous financial value.
Dingi is now developing a digital
platform like Google map where the users will get mapping services for their daily needs.
Companies like Facebook and Google are using user-generated data for their marketing business and earning more than a thousand crore taka from the Bangladeshi market.
“SMS-based marketing campaigns become unsuccessful and its success rate came down to less than one per cent now as people don’t read unnecessary texts,” Hazra added.
Customers can get more and more flexibility for discounts and offers through digital marketing and campaigns and that’s why digital data is playing an important role in this technology-driven market.
Hazra said Dhaka is the third among the cities with the highest number of active Facebook users though the company has not set up an office here.
“That’s why the local entities need to come forward and take the lead in the local market,” he said.
Local tech firm Dingi has developed a platform where people can get street view services, and find the exact location of any household of the city, locate the next bus and its crowed, find any specific train’s exact location with some other special services.