The Mind-Games Food Plays With You

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    Samiul Bashar Samin

    If weight were a matter of calories in and calories out, we’d all be the weight we choose. Everyone’s gotten the memo. We all know the ‘eat less’ principle. Losing weight should be as easy as choosing a shirt colour. And yet, somehow it isn’t, and the United States grows heavier. It’s time to consider the problem through an alternative lens.
    Whatever else it is, hunger is a motivated state of mind. Psychologists have been studying such states for at least a century. We all feel hungry before dinner and full after a banquet, but those moments are the tip of the iceberg. Hunger is a process that’s always present, always running in the background, only occasionally rising into consciousness. It’s more like a mood. When it slowly rises or eases back down, even when it’s beneath consciousness, it alters our decisions. It warps our priorities and our emotional investment in long-term goals. It even changes our sensory perceptions – often quite profoundly.
    You sit down to dinner and say: ‘That tiny, little hamburger? Why do they have to make them so small? I’ll have to eat three just to break even.’ That’s the hunger mood making food look smaller. If you’re full, the exact same hamburger looks enormous. It isn’t just the food itself. Your own body image is warped. When the hunger mood rises, you feel a little thinner, the diet feels like it’s working and you can afford a self-indulgence. When satiety kicks in, you feel like a whale.
    Even memory can be warped. Suppose you keep a log of everything you eat. Is that log trustworthy? Not only have you drastically misjudged the size of your meals, but you’ve almost certainly forgotten items. Depending on your hunger state, you might snarf up three pieces of bread and after the meal sincerely remember only one. One recent study found that most of the calories people eat come through snacks between meals. But when you ask people, they deny it. They’re surprised to find out just how much they snack. The hunger mood is hard to control, precisely because it operates outside of consciousness. This might be why obesity is such an intractable problem.
    Let’s say you try another standard piece of advice: exercise. If you burn calories at the gym you’ll definitely lose weight, right? Isn’t that just physics? Except that, after you work out, for the rest of the day you’re so spent that you might actually burn fewer calories on a gym day than on a regular one. Not only that, but after a workout you’ve assuaged your guilt. Your emotional investment in the cause relaxes. You treat yourself to a chocolate chip muffin. You might try to be good and decline the muffin, but the exercise revs up that subtle hunger mood lurking under the surface and then you don’t even know any more how much you’re overeating. Meals grow bigger while seeming to grow smaller. Extra snacks sneak in.
    Let’s say you’ve tried all the standard advice – every diet out there. Some of them might even work for a short time, until you fall off the wagon and gain back even more than before. After a while you start to doubt your willpower. If the prevailing medical theory is correct, if weight is a

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