Muniyat
When you walk into your favorite store what is the first thing that catches your eye? What attracts you and makes you think “I absolutely need this!” Is it that neon pink clutch? Or those leopard printed leggings? As a buyer, there are many aspects that affect our acquiring decisions. Majority of people are accustomed a specific way to choose from numerous alternative products and taking alternate buying decisions. Each and every individual have different choices and a variety of needs and wants. The factors that influence these purchasing decisions may be disparate from one another. For instance, even though you and your friend consist of the same interests, when you go out shopping, for like clothes, you would rather buy a floral top while your friend would lean towards a leather jacket. The choices differ because they have an impact by the different factors in life. Each and every person learns to construct a mental method where they can choose from alternatives with proficiency.
There are many factors that affect purchasing decisions like culture, social, and personal factors. Culture is one of the main factors that influence a consumer’s buying decisions. They allude to different perceptions, predispositions and principles of a certain community. Our culture teaches us, from a very early age we need to make payments on time, discern rules and respect contracts. Variety of cultures hints the need to initiate new products. Social factors include where the customer belongs from and his or her social status also impacts these purchasing decisions. Different people have different social groups like families, friends, and colleagues which also affect these decisions. Characteristics like the consumer’s age, occupation lifestyle, economic circumstances and personality also influence these decisions immensely. Age has a huge impact on buying decisions as one’s tastes and purchasing motivations evolve. That is why we don’t wear the same type of clothing we wore when we were 11. Lifestyle and personality also plays a role as different individuals with different personalities have a variety of likes and dislikes leading to different consumer decisions.
For marketing companies, knowing the factors that affect buying decisions can assist in evaluate the impact of their marketing strategies, and how they can further improve them to appeal to the consumers.