Marilyn Thipthorpe
What makes it okay for one species to subject another to torturous experimentations for the others’ benefit?
What separates human beings from animals? Are not humans, in a sense, animals as well? What makes it okay, then, for one species to subject another to torturous experimentations for the others’ benefit?
These questions and many more have been asked for years by ethically-conscious individuals and animal rights activists seeking to inspire change.
And now, the cruelty-free cosmetics company Lush has unveiled what is probably the most disturbing animal rights campaign to presently exist in effort to raise awareness about animal experimentation.
The company knows that the best way to inspire individuals to act is to get them emotionally involved. In this case, that means subject a human to the many mistreatments commonly inflicted upon animals day-to-day in laboratory settings around the world.
For the campaign, a young woman named Jacqueline Trade humbly subjected herself to the practices presently carried out on animals in testing labs around the world. She wore a flesh-colored body suit and was bound and gagged as all sorts of experiments were carried out on her.
The entire campaign (which many might think extends beyond the realms of reasonability) was visible for media members and curious onlookers to observe. Bystanders in London eventually came to the understanding that it was a representation of animal experimentation.