Md. Taqi Yasir
The creator of Clients on Demand, Russ Ruffino helps coaches, experts, thought leaders, and service professionals attract the clients they’re looking for. It is done through his Facebook group “The Art of High-Ticket Selling”, after his team convinced him to do so. Six months later this small group has become a vibrant community of more than 5,000 members, and has led to nearly $100,000 in new business by members attending Russ’ free web sessions and then becoming a customer.
Some of his tips to create a huge resonance of such a corporate community are:
Enormous rendezvous
At FB pages only 7.5% people see updates where a group pops notifications up to each and every member of that group.
Group members create the arrangement
When a community takes off, 99 percent of the work and value is created by the community. Since you don’t have all the day to talk, the members can do that themselves.
As your group grows, you’ll have more and more people requesting to join. Some 30-40 people request to join our group every day. Members will invite their friends and colleagues because of how much they love it. Also, Facebook recommends groups based on the number of your friends already in it. With these two factors combined, you have a powerful growth tool on your hands.
Social proof and authority
Probable clients see authority in your having a large more than 500 people group.
Innumerable fans
In any group, a few muchaffianced people will ask good questions and serve as a valuable resource for others. These people are like your brand ambassadors.
Deeper relationships
If you make yourself active and accessible, your members will start tagging you in remarks and asking you inquiries.