UNB: A total of 85 creative works from advertisement industry won communication award Commward 2018 in recognition of their creative communication methods in marketing and branding businesses.
Bangladesh Brand Forum (BBF) honoured the winners in 23 categories at the eighth edition of Communication Summit and COMMWARD: Excellence in Creative Communication at hotel Le Méridien Dhaka.
Major award winners are Asiatic, Zanala Bangladesh, Grey Bangladesh, Singularity Limited, FCB Bitopi and Mediacom Limited. A total of 487 entries were submitted by 50 creative agencies for this year’s Commward. Across 23 categories, the awards were given in three ranks Grand Prix, Gold and Silver. Also, special recognition was given to Bitopi Advertising for completing 50 years in the creative industry and inspiring others.
The 8th edition of Communication Summit, a flagship initiative of Bangladesh Brand Forum was organized to bring together creative professionals from diverse sectors.
The theme of this year’s summit is ‘Creativity Matters’ presented by Meghna Group of Industries (MGI).
Speaking on the occasion Shariful Islam, Founder and Managing Director of Bangladesh Brand Forum, said in the age of technology and social media, creativity will remain as the key driver for the communication industry and brand building.
Startup businesses and brands will play a significant role in country’s economy in the coming two decades contributing to boost the GDP, he added.
A Memorandum of Understand (MoU) between Bangladesh Brand Forum and Access to Information (a2i) was signed during the summit with a vision to ensure growth and value addition of youth countrywide. Project Director of A2i program Mustafizur Rahman, and Founder and Managing Director of BBF magazine Shariful Islam signed the MoU on behalf of their respective organisations.
Shariful Islam said, “Under the MoU, BBF and A2i will work jointly in five key areas- skill development for employment, innovation, engaging Non Resident Bangladeshis (NRBs) in Bangladesh’s progress, district branding through which each district will connect their population in branding activities and Human Development Media.”
Preema Nazia Andaleeb, director and creative editor of Bangladesh Brand forum, Nazim Farhan Chowdhury, managing director of Adcomm Bangladesh were also present among other officials of A2i and BBF during the signing ceremony.
This year the summit was comprised of four keynote sessions, two panel discussions, four case study presentations and four breakout sessions.
Tay Guan Hin, Founder and Chief Creative Officer, TGH Collective, Creative Director – Global Executive, South East Asia, J Walter Thompson; Jayen Mehta, Managing Director (in-charge), Amul Dairy, Anand; Ali Shabaz, Chief Creative Officer, Grey MENA (Middle East & North Africa); and Samuel Diaz Fernandez, Founder and Program Director, School of Slow Media are among the keynote speakers.
Commward was organised in association with Cannes Lions International Festival of Creativity and powered by The Daily Star.
Speaking at the opening ceremony of the summit, Asif Iqbal, Executive Director Marketing of Meghna Group of Industries (MGI), underscored the necessity of thinking for creative communication to play a role into consumers’ lives.
Jayen Mehta, Managing Director of Amul Dairy, a renowned Indian milk brand, talked about how consistent communication play a big role to build the brand a successful one around the world.
Intersection between context, content, consistency and consumer is very important to ensure successful communication strategy to promote a brand, he added.