Taiara.F.T
Did you know a human’s attention span is shorter than a goldfish?
According to research, our attention span has fallen to 8 seconds whereas a goldfish has an attention span of 9 seconds.
In today’sworld having a huge list of fanand followers have become obsolete to the bigger picture. The measurement of success should not be counted by clicks and page views, instead measuring activity and reach should be given priority when it comes to social media.
In the post below, the readers will find 4 ways to effectively engage your target audience in 2016 and how to build a long lasting relationship with them.
Get a little personal
In this global age of social media and information, the audience still loves their individual culture and traditions.
To be global you have to think local. Get closer to the traditions of that location, know how to approach your audience in the most effective manner to get the best results.
The first thing you need to do is find out which social network is most effective for your product or brand.
Where are your audience the most active? If you can successfully answer this question, half of your job is done.
Be the magician, know their minds
To understand and deliver what is needed, at the right time in the right place is a basic challenge forbrands. But if you are good at doing this, you know your way around. Viewers are looking for answers and things they might be interested in. The internet is a place where being new can be intimidating, thus before you start you need to have a solid strategy.
Two words, image and video
To include catchy and relevant images with your content is extremely important. Visuals are processed by our brain faster than text.
In 2016, visual marketing creates engagement and drives direct change in market behavior.
Be a story teller
A brand needs to be a good storyteller. Stories create a deeper and emotional connection between the brand and audience, it fills in the human touch which does not happen in online marketing. Contents with stories behind them involve more audience and in turn create value. Storytelling is important in the manner that it engages your reader and presents a broader picture in front to them, something they can directly relate and attach themselves to.