It is not simple to develop a digital solution!

    Fayazuddin Ahmad writes for DOT : 
    Despite having commendable advancements in terms of improved efficiency, transparency, and competition in public contracting and exponential growth of e-GP, there are many areas of critical improvement that have yet to be resolved. Full benefits of such enforcement will be reaped only if these further improvements can be unlocked.
    Active citizen engagement requires enabling conditions. They are access to information; freedoms of association, and assembly. Government outreach to civil society is critical to building citizens trust. Proactive disclosure of information by the government about its plans during transitions helps manage expectations of citizens. It is important to invest in improving service delivery through partnership with civil society and service users. And engaging with a broader range of stakeholders during transitions increases the legitimacy of the new government and increases sustainability of reforms.
    Development of any system requires extensive analysis of the landscape, best practices and relevant use cases in similar settings from across the globe. The approach of any solution component should cover both from the perspective of both human-centered design and systems thinking principles. In accordance with human-centered design, it is crucial to understand for whom it is designed for.
    Acknowledging sub-optimal citizen engagement in public procurement to be a problem with social dimensions, it is vital to integrate human-centered design and systems thinking approaches by combining the human, intuitive, and exploratory nature of human-centered design with the relational, leverage-minded, and strategic nature of systems thinking.
    The new generation and the generation next are busy, self-focused mostly expert professionals leading and dominating the social mindset. The social limitation of the experts in specific academic or professional activity is that they have limited cognitive ability to grasp systems perspective. Most of them are limited to the common knowledge on other sectors too. The influence and abundance of media driven lucrative perception fill the gap and make them perception driven. That is a reason for the lack of interest on citizen engagement on data driven factual issues but huge interest on perception based popular band-wagoning. Data driven info-graphic content which is easy to read and understand works well with the younger generation to engage them relating to a complex system.
    Content is undoubtedly the lifeblood of all promotional and informational activities around citizen engagement across platforms. From generating content for social media and website to writing copies for internet search/display ads and publishing knowledge materials on public contracting, such development, curation and publishing content of various formats will be critical to the project’s success of citizen engagement endeavors.
    Although digital media in general and social media in particular, granted content creators and influencers unprecedented access to an overwhelmingly large audience, it is also becoming more challenging day by day to cut through the undying noise of trends and successfully engage audience towards a larger cause. Better, to take a step back, declutter the existing disarray of content from duplicate and unartfully planned channels on social media networks and then run highly user-centric and cause-driven engagement campaigns. The writers is an Advocate

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